by Brenden on Dec. 28, 2008, under
Business
Perhaps this is nothing profound, but the old saying “It’s not what you know, it’s who you know” needs to be revised.
In a world that is so well connected, almost to its demise, it’s no longer who you know, it’s who knows you.
How many people reading this know Linus Torvalds, Bill Gates, Barrack Obama and so on. All of these personas are influential in their field. Thanks to the Internet and various portals within it, we know quite a bit about them, even on a personal level. But who cares who you know. It means nothing.
Do you want to get your ideas out there? Do you want to be criticized? Do you want to have an audience that cares about what you have to say? It doesn’t matter how much you want those things. What matters is that people know you.
The Question
How do you get someone to know you?
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